The Siam Swiss Difference
Founder of luxury watch retailer Siam Swiss Kamol Poolsathitiwat started his life-long relationship with Rolex since an opportunity placed him on the path of watchmaking in his teens. Establishing the first Siam Swiss boutique in 1979, he embarked on his entrepreneurial journey and through his hard work and gumption, has transformed his business into a trusted luxury watch retail chain. Today, Siam Swiss remains one of the premier brands for Rolex wristwatches in Thailand.
OFFICIAL ROLEX RETAILER
Siam Swiss is proud to be part of the worldwide network of Official Rolex Retailers, authorised to sell and maintain Rolex timepieces. Having been in the watch trade for the last four decades, Siam Swiss and its group of experienced staff are well-versed in horological knowledge as well as the values and philosophy behind Rolex.
ROLEX AT SIAM SQUARE
This is where the story of Siam Swiss began. In 1979, company founder Poolsathitiwat bought a single-unit retail space, which measured 54sqm, to kickstart his journey into the hallowed world of watchmaking. In 2015, Siam Swiss invested in acquiring more space at the location of its original boutique, expanding into a new flagship with two storeys. While the first level of the duplex store houses the various watch collections, the upper storey is reserved for private viewings and after-sales services. The flagship boutique features the elegant Rolex aesthetic and radiates the values of the Rolex crown. Welcoming lighting accentuates the beauty of a wide selection of Rolex models in display cases lined with beige leather with bronze trims. It is this same level of attention to details in both their boutique aesthetic and customer service that has earned the nod of approval from Siam Swiss’ customers, locally and internationally.
ROLEX AT CENTRAL BANGNA
Located at the plaza zone of the highly popular Central Bangna shopping mall, the boutique welcomes both locals and tourists alike. Measuring 60sqm, it is designed with the same careful calibration of colours and patterns in the fittings and furnishings as the other Siam Swiss boutiques. A striking emerald aqua wall—its wave motif referencing the icon Oyster greets guests the moment they step in. This intense green hue is referred around the boutique, creating accents that harmonize a refreshed colour palette. Customers can lounge in comfort and come up-close with the meticulous design, elegance and precision of a Rolex.
ROLEX AT SILOM
The youngest in the Siam Swiss portfolio, the Silom boutique was inaugurated in 1996 as part of Poolsathitiwat’s expansion plans. The Silom area was chosen because of its meteoric rise as one of Bangkok’s premier cosmopolitan areas. The 80sqm space on the first floor of a private building has been fitted to accentuate the modern Rolex aesthetic sensibilities with careful calibration of colours and patterns. The walls mix textures from walnut brown wood to beige-coloured stone and handcrafted stucco panels in a pattern that recalls the fluted bezel of the Oyster watch.