Our Boutiques

The Siam Swiss Difference


Founder of luxury watch retailer Siam Swiss Kamol Poolsathitiwat started his life-long relationship with Rolex since an opportunity placed him on the path of watchmaking in his teens. Establishing the first Siam Swiss boutique in 1979, he embarked on his entrepreneurial journey and through his hard work and gumption, has transformed his business into a trusted luxury watch retail chain. Today, Siam Swiss remains one of the premier brands for Rolex wristwatches in Thailand.

Inside Siam Swiss Central Bangna Rolex Boutique
Inside Siam Swiss Central Bangna Rolex Boutique


Siam Swiss is proud to be part of the worldwide network of Official Rolex Retailers, authorised to sell and maintain Rolex timepieces. Having been in the watch trade for the last four decades, Siam Swiss and its group of experienced staff are well-versed in horological knowledge as well as the values and philosophy behind Rolex.


Situated in the heart of the Siam Square and Silom, Siam Swiss boutiques boast an impressive and diverse range of Rolex wristwatches, from Classic watches to Professional collections, presented in a sophisticated and welcoming environment. Stepping into the spacious boutiques allows one to fully immerse in the hallowed world of the Swiss watchmaker and delve into its rich heritage. Beyond watchmaking perfection, a Rolex speaks of your tastes and beliefs. Like the iconic Oyster, the world’s first waterproof wristwatch, a Rolex watch promises you a piece of history interwoven onto your wrist that is equal parts prestige, technical excellence and style. Your horological journey into the world of Rolex starts at Siam Swiss.

Siam Swiss Siam Square Rolex Boutique
Siam Swiss Siam Square Rolex Boutique


This is where the story of Siam Swiss began. In 1979, company founder Poolsathitiwat bought a single-unit retail space, which measured 54sqm, to kickstart his journey into the hallowed world of watchmaking. In 2015, Siam Swiss invested in acquiring more space at the location of its original boutique, expanding into a new flagship with two storeys. While the first level of the duplex store houses the various watch collections, the upper storey is reserved for private viewings and after-sales services. The flagship boutique features the elegant Rolex aesthetic and radiates the values of the Rolex crown. Welcoming lighting accentuates the beauty of a wide selection of Rolex models in display cases lined with beige leather with bronze trims. It is this same level of attention to details in both their boutique aesthetic and customer service that has earned the nod of approval from Siam Swiss’ customers, locally and internationally.

Siam Swiss Rolex Flagship Boutique Entrance with Rolex Crown


The youngest in the Siam Swiss portfolio, the Silom boutique was inaugurated in 1996 as part of Poolsathitiwat’s expansion plans. The Silom area was chosen because of its meteoric rise as one of Bangkok’s premier cosmopolitan areas. The 80sqm space on the first floor of a private building has been fitted to accentuate the modern Rolex aesthetic sensibilities with careful calibration of colours and patterns. The walls mix textures from walnut brown wood to beige-coloured stone and handcrafted stucco panels in a pattern that recalls the fluted bezel of the Oyster watch.

Siam Swiss Rolex Boutique Silom Road front of flagship store


Recognised as one of the most established retailers of Rolex watches in Thailand, Siam Swiss constantly endeavours to uphold the brand essence. Not only do the boutiques serve as an ideal environment for watch appreciation, they are also suitable for engaging with the Siam Swiss staff and management, all of whom boast years of experience and deep industry knowledge. They have fastidiously upgraded their product knowledge and improved their service standards in order to deliver best-in-class customer experience that has proven to be the recipe for its sustained success for more than four decades.

Siam Swiss Rolex Watches on Stucco Wall Display
Siam Swiss Rolex Watches on Stucco Wall Display