Swiss watch brand, TUDOR, has partnered with long-established authorized watch retailer, Siam Swiss, to unveil a new boutique in the premier lifestyle retail destination in Mega Bangna, Bangkok, Thailand.
The location of the boutique on the outskirts of Bangkok offers a tranquil yet accessible escape for watch enthusiasts looking to explore TUDOR’s legacy of precision craftsmanship and daring design. Mega Bangna shopping mall covers 35,000 sq m of retail space, making it one of the largest malls in Southeast Asia. Nestled within the sprawling retail landscape of Mega Bangna, the new TUDOR boutique immediately captivates the attention of visitors with its distinctive TUDOR signage, rendered in the brand’s iconic red hue. The #BornToDare slogan proudly displayed captures the essence of TUDOR’s spirit, encapsulating the brand’s dedication to pushing boundaries and embracing bold choices in both design and innovation. An interactive display on TUDOR’s bronze watches sets in the middle of the boutique, a showcase of the craftsmanship required to produce a TUDOR bronze watch case from the aluminium bronze alloy. Designed with comfort in mind, the decorated lifestyle corner invite customers to relax, explore the TUDOR’s universe and view watches at their leisure.
The opening of the store solidifies the long-standing partnership between TUDOR and Siam Swiss. This latest addition is the second of TUDOR’s mono-brand boutique by Siam Swiss – an expansion from the other representation at Siam Square. “We are delighted to introduce our new boutique in collaboration with TUDOR at Mega Bangna,” said Ms. Supaporn Poolsathitiwat, Managing Director of Siam Swiss. “This boutique is more than just a retail space; it’s a destination where watch enthusiasts can immerse themselves in the world of TUDOR. The bar area adds an element of sophistication and comfort, providing an ideal setting to explore our timepieces.”
Upon stepping into the boutique, visitors will be welcomed by knowledgeable service staff who are passionate about sharing the world of TUDOR. These experts will guide customers through the range of timepieces, providing insights into the intricate details, cutting-edge technology, and historical significance that has built the brand’s legacy to produce watches that demonstrate robustness, precision and performance.
Each TUDOR watch is equipped with movements that boast modern, functional and reliable innovations inspired by the storied heritage of the brand. Created and built for a wide range of customers, there is a TUDOR watch for everyone. Whether it is a classic wristwatch for work or a sporty timepiece for weekends, TUDOR’s extensive range of quality timepieces will assuredly satisfy. Flagship models such as the TUDOR Black Bay, Royal, Pelagos and TUDOR 1926, are renowned for both their beauty and quality. Equipped with exclusive mechanical manufacture calibers, most of which are designed and manufactured in-house, and are collectable timepieces amongst watch aficionados.
